Monthly Archives: May 2018

World Cup 2018: BBC iPlayer to stream matches in 4K HDR

BBC screengrab
Image caption The BBC is promoting the trial as providing the “best ever picture quality” iPlayer has offered

The BBC is to stream dozens of World Cup matches live in 4K resolution and high dynamic range colour (HDR) to UK-based audiences in June and July.

It will mark the first time iPlayer has covered one of the major sporting events in such quality.

However, it will limit the number of screens with access, and will do so on a first-come first-served basis.

The BBC also plans a separate virtual reality experience. One expert said the news had been highly anticipated.

“There had been a couple of earlier trials that had not been highly publicised, but now everyone who has compatible equipment should be able to see some of the best picture quality made available via a terrestrial broadcast,” commented Andy Madden, content editor at What Hi-Fi? magazine.

“They should see a marked improvement in detail and a brighter, punchier picture than they had previously.”

Brighter, sharper

The term 4K – which is sometimes referred to as being ultra-high definition (UHD) – refers to the fact that an image contains four times as many pixels as a 1080p high definition picture.

This can reveal details that would otherwise be obscure – including the notes written on a yellow or red card, or the time on a referee’s watch.

Image copyright Getty Images
Image caption The World Cup runs from 14 June to 15 July

The bigger the screen and/or the closer its audience is, the more obvious the enhancement provided.

Many people, however, have found that it is HDR that provides the biggest “wow factor”.

The technology takes advantage of the fact modern TVs can go brighter and/or darker than they used to, providing a greater dynamic range.

As result, the shadows of an image can be made less murky while the highlights – including glints of light reflected off metal or water – can be given more impact.

HDR is also accompanied by the adoption of a “wider colour space”, meaning millions more colours can be displayed than had been the case before.

BT began screening live sport in 4K in 2015, and Sky followed a year later, but neither do so in HDR.

The BBC is able to, thanks to the development of a new type of HDR called hybrid-log gamma (HLG), which has been created in conjunction with the Japanese broadcaster NHK.

As an added benefit, footage will be played at 50 frames per second rather than the normal 25fps.

Restricted view

All 29 of BBC One’s World Cup matches are scheduled to be made available in 4K and HDR.

But each will be limited to “tens of thousands of people” – the exact number of iPlayer-equipped devices has not been specified in advance.

Image caption Compatible devices will offer access to the 4K HDR streams via iPlayer’s home screen

To gain access, viewers must be among the first to click on the relevant home screen button just after each stream starts.

To enjoy the optimum experience, the BBC says audiences will need a 40 megabit per second (Mbit/s) internet connection – which is faster than that to which most households have access.

Those with slower download speeds may find they are provided a lower-resolution image.

BBC engineers first trialled the tech involved in public in April, when they streamed a rugby league match between York City Knights and Catalans Dragons.

More recently, they streamed the second half of the FA Cup final between Chelsea and Manchester United.

However, neither event was publicised in advance, so attracted a much smaller audience than the forthcoming competition in Russia should deliver.

Virtual spectators

In addition, the BBC plans to offer live virtual reality views of 33 games via a dedicated app, that will take account of the viewers’ head movements.

It will be made available closer to the time on iOS and Android devices, as well as the Gear VR, Oculus Go and PlayStation VR headsets.

It will allow users to switch location to get the view from a “luxury private box” on high or from behind either of the two goals.

Image caption A VR view of the games will be provided via a computer-generated luxury box

While many experts see 4K and HDR as a natural evolution of today’s normal broadcasts, there are doubts as to whether VR will become mainstream in the same way.

Sales of dedicated headsets have been weaker than originally forecast and compelling content has been limited – often because of the added cost involved in creating it.

If done well, live sports coverage could help drive demand, but the risk is that it feels like a gimmick.

“Virtual reality is still in its infancy and has still to catch on with the masses,” commented Mr Madden.

“But it’s an interesting way for people to see the World Cup.”

Fortnite sued for ‘copying’ rival game PUBG

Fortnite character and PUBG charactersImage copyright Epic Games/PUBG
Image caption Players can customise characters in Fortnite (left) and PUBG (right)

The makers of Fortnite, one of the world’s most popular video games, have been accused of copying rival title PlayerUnknown’s Battlegrounds (PUBG).

The studio behind PUBG has asked a court in South Korea to determine whether Epic Games copied its intellectual property.

Fortnite and PUBG have both attracted millions of gamers with their huge “last player standing” online battles.

Epic Games has not yet commented on the lawsuit.

PUBG was first released in March 2017. It was inspired by the Japanese thriller film Battle Royale, in which a group of students is forced to fight to the death by the government.

In PUBG, up to 100 players parachute on to an island, search for weapons and kill one another until only one player remains.

Fortnite was first released in July 2017 but its Battle Royale mode was not added until September 2017.

Image copyright Epic Games
Image caption Fortnite has more cartoon-like graphics

The game also sees up to 100 players land on an island, search for weapons and kill one another until one player is left standing. However, Fortnite additionally lets players gather wood, metal and bricks to build defences.

Both games have proved hugely popular. In February, Epic Games said Fortnite had broken the world record with 3.4 million people playing at once. The previous record of 3.3 million simultaneous players was set by PUBG.

However, analysts suggest the popularity of PUBG has waned since January, while Fortnite continues to attract more players.

PUBG confirmed it had applied for an injunction against Epic Games Korea in January. The company is accused of copying PUBG’s user interface and game items.

Image copyright PUBG
Image caption PUBG was released in March 2017

“We filed the suit to protect our copyright,” the company told the Korea Times.

Behind the scenes, the two companies have an existing business relationship as PUBG is built on the Unreal gaming engine, which was developed by Epic Games.

According to Bloomberg, PUBG has generated sales of up to $1.3 billion (£980m). While Fortnite is free to download, players can buy cosmetic skins for weapons and characters. Analysts suggest the game generates more than $200m a month.

YouTube stars’ fury over algorithm tests

YouTubeImage copyright Getty Images

Some of YouTube’s most popular stars have criticised the website for “experimenting” with how their videos are delivered to their fans.

Unannounced, YouTube started testing an algorithm that changed the order videos appeared in users’ subscription feeds.

The experiment came to light when some users complained on social media.

One YouTube star said it was the worst decision the website had made for years. But YouTube defended its experiment.

What’s the issue?

Originally, the YouTube subscription feed was a chronological list of videos from all the channels that a person had chosen to “subscribe” to. The system let people curate a personalised feed full of content from their favourite video-makers.

However, many video-makers have previously complained that some of their videos have not appeared in the subscription feed, and have questioned whether YouTube manipulates the list to boost viewer retention and advertising revenue.

YouTube’s latest experiment – which it said appeared for a “small number” of users – changed the order of videos in the feed. Instead of showing the most recent videos at the top, YouTube said the manipulated feed showed people “the videos they want to watch”.

Why are YouTube stars annoyed?

“When I click subscribe on a Youtube channel, that’s me saying: ‘More of this, please,'” explained video-maker Gary C.

“I don’t expect to be force fed things YouTube ‘thinks’ I should see. I have nearly 47,000 people who said ‘yes’, yet I’m regularly asked if I still post videos.”

Technology vlogger Marques Brownlee – who has more than six million subscribers – said prioritising videos “they think we want to see” was a “business move”. But he added: “It’s a subscription box. Users chose to subscribe. They want to see it all. If they don’t, they’ll unsubscribe.”

“People use the subscription tab to mainly avoid this sort of algorithmic behaviour on the platform,” said games reviewer Sean McLoughlin, who produces videos as Jacksepticeye. “Please keep that to the home page and recommendations.”

Lifestyle vlogger Alfie Deyes, who has more than five million subscribers on the platform, said it was “the worst decision YouTube has made in the past nine years I’ve been making videos”.

What has YouTube said?

YouTube said the experiment only appeared for a “small number” of people. It stressed the “personalised” feed was optional and that it was not planning to remove the chronological feed.

However, YouTube told the BBC that people with the “personalised” feed were watching videos for longer.

YouTube has shifted its focus away from the number of “views” that a video attracts to overall “watch time”. Video-makers are now encouraged to produce longer videos that keep viewers on the platform for longer.

The change explains why previously short videos, such as DIY demonstrations or “how-to” tutorials, are now often dragged out over 10 minutes or more.

“We’re testing a setting that allows users to sort the subscriptions feed based on the content a user usually engages with the most,” the company said in a statement.

“This is one of many small experiments we run all the time on YouTube.”

One video editor suggested YouTube needed to improve its communication about algorithm experiments.

“Just tell us or email before you roll out an ‘experiment’,” said Seth Brown. “It’s not that hard guys.”

Tomorrow’s cities: Google’s Toronto city built ‘from the internet up’

City graphicImage copyright Sidewalk Labs
Image caption The vision is to have a bustling city that works for everyone

On Toronto’s Eastern waterfront, a new digital city is being built by Sidewalk Labs – a firm owned by Google’s parent Alphabet.

It hopes the project will become a model for 21st-Century urbanism.

But the deal has been controversial, representing one of biggest ever tie-ups between a city and a large corporation.

And that, coupled with the fact that the corporation in question is one of the largest tech firms in the world, is causing some unease.

Image copyright Sidewalk Labs
Image caption The city envisaged by Sidewalk Labs would collect data from a range of sources

Sidewalk Labs promises to transform the disused waterfront area into a bustling mini metropolis, one built “from the internet up”, although there is no timetable for when the city will actually be built.

Dan Doctoroff, the company’s head and former deputy mayor of New York, told the BBC the project was “about creating healthier, safer, more convenient and more fun lives”.

“We want this to be a model for what urban life can be in the 21st Century,” he said.

The area will have plenty of sensors collecting data – from traffic, noise and air quality – and monitoring the performance of the electric grid and waste collection.

Image copyright Sidewalk Labs
Image caption People would be encouraged to walk cycle or use self-drive taxis to get around

And that has led some in the city, including Toronto’s deputy mayor Denzil Minnan-Wong, to question exactly what Sidewalk hopes to achieve.

“What data will be gathered and what is it going to be used for? These are real and prescient issues for the city of Toronto,” he told the BBC.

Sidewalk Labs told the BBC that the sensors will not be used to monitor and collect information on citizens, rather it will be used to allow governments to be flexible about how neighbourhoods are used.

Mr Minnan-Wong is also concerned that the firm has not been very open with its own data.

“Sidewalk talks about open data, but from the very start the one thing that they are not making public is their agreement with Waterfront Toronto.”

Waterfront Toronto is the organisation charged with revitalising the area around the city’s harbour.

Initially Sidewalk’s deal with the organisation will cover a 12-acre site but it is believed it wishes to expand this to the whole area – which at 325 acres will represent a huge land-grab.

“Even the idea of what land we are talking about, even something as fundamental as that is unclear,” said Mr Minnan-Wong.

“Is this a real-estate play or is it a technology project? We just don’t know.”

He is not the only one questioning how the deal was made.

Writing on news website The Conversation, Mariana Valverde, urban law researcher at the University of Toronto, said: “The Google folks have not approached the city in the usual, highly-regulated manner, but have been negotiating, in secret, with the arms-length Waterfront Toronto.

“City staff, who have noted that even their waterfront planning experts were not consulted, have recently raised important issues regarding potential conflicts between Google’s ambitions and public laws and policies.

“For example, the city has a fair procurement policy that would not allow it to let a big US company have any kind of monopoly.”

Underground robots

The firm has some pretty radical ideas for the city including:

  • Self-driving cars – controlled by app – to be the backbone of neighbourhood transport
  • Reimagining of buildings via a concept known as The Loft – strong structures (wood not steel) but flexible interiors so usage could be changed as needed
  • Weather control – to encourage citizens to make the most of outdoor space, retractable plastic canopies will shelter people from rain while heated pedestrian and bike paths will melt snow
Image copyright Sidewalk Labs
Image caption An army of underground robots will collect waste and deliver parcels
Image copyright SideWalk Labs
Image caption Sidewalk Labs has other city projects ongoing – one of the first was wi-fi kiosks in New York City

For its part, Sidewalk insists that this year will be all about consultation – with city leaders, local policymakers and the wider community, to ensure what is achieved in Toronto is something that “meaningfully improves lives”.

Mr Minnan-Wong, who has not personally attended the two public meetings that Sidewalk has held so far, is not convinced.

“I’ve heard that the meetings are very slick productions but that they don’t go far in addressing the concerns held by members of the public, who want to know the details of what is in the agreement.”

“Is Sidewalk taking about what it wants to talk about or what the public wants to talk about?”

Image copyright Sidewalk Labs
Image caption Sidewalk envisages modular buildings built in factories and with flexible interiors that could be offices or residential units

What is clear is that green will be top of the agenda – with plans for more eco-friendly building materials that will be built in a factory to cut down on the need for a messy construction site. This would create what Sidewalk describes as “whole neighbourhoods of lower-cost, quicker-to-build housing”.

Sensors will help separate waste for recycling with anaerobic digestion for composting, to dramatically reduce landfill waste.

It is also planning a pilot to help tenants reuse so-called grey water – the water from bathroom sinks, showers, baths and washing machines.

Urbanists versus technologists

Image copyright Sidewalk Labs
Image caption Construction of modular housing and offices will use wooden skeletons rather than steel

Mr Doctoroff is not naïve about the challenges of creating such a city.

“The hardest part of this will be the integration of innovation and urbanisation and there is a huge gulf between the urbanists -the people who run and plan cities – and technologists.”

“Building a team that can do both is hard.”

But he thinks that Sidewalk is uniquely positioned to provide this fusion as an urban innovation firm that combines the know-how of Google engineers with government leaders.

As part of the planning process of bidding to develop the waterside location, the firm looked at 150 examples of smart cities, including those built from the ground up such as Masdar, in Abu Dhabi and Songdo in South Korea.

“One of the mistakes that previous cities have made is the idea that you can plan something from the top. That is not how cities work – they evolve organically.”

Image copyright Sidewalk Labs
Image caption Sidewalk also wants to rethink healthcare with both social care and medical care brought together under one roof
Image copyright Sidewalk Labs
Image caption Would the city envisaged by Sidewalk Labs be one in which citizens would want to live?

Mr Doctoroff is a big fan of Jane Jacobs, an urbanist who fled New York to live in Toronto and spent her life encouraging cities to improve their shared spaces.

She once famously said: “Cities have the capability of providing something for everybody, only because and only when, they are created by everybody.”

Whether the Google firm’s city experiment will fulfil this promise is one many will be watching with interest.

YouTube star John ‘TotalBiscuit’ Bain dies aged 33

John BainImage copyright Genna Bain

Popular video game critic John Bain – known as TotalBiscuit and the Cynical Brit – has died aged 33.

He had 2.2 million YouTube subscribers, but retired from reviewing games in April after bowel cancer spread to his liver.

In a lengthy post on Reddit, he wrote that he did not “have long left” and said that his cancer was terminal.

After a tweet appeared on his official account confirming his passing, his wife Genna posted a poem as a tribute to her late husband.

She wrote: “I’m more overwhelmed with grief than I could possibly express”.

Mr Bain rose to prominence in 2010 by uploading gameplay videos and reviews to his YouTube channel.

He was a champion of many smaller, indie titles, producing videos where he shared his first impressions of new titles. He also curated lists of game recommendations on the Steam store.

Mr Bain was also an outspoken critic of many popular top-selling games. He said many developers sought to maximise profit at the expense of game play.

Video service Twitch, where Mr Bain live-streamed gaming sessions, thanked him for his contribution to the industry.

“John Bain’s opinionated game critiques and sense of humour led to him becoming one of the most prominent voices in the gaming industry,” it said in a statement.

Prominent gamers took to Twitter to share their tributes.

Mr Bain first contracted bowel cancer in 2014 but under treatment the disease went into remission. However, the cancer returned and spread to his liver and spine.

What are the symptoms of bowel cancer?

  • Bleeding from the bottom
  • A change in your bowel habits lasting more than three weeks
  • Abdominal pain, especially if severe
  • A lump in your tummy
  • Unexplained weight loss and tiredness

“Most people with these symptoms don’t have bowel cancer. Other health problems can cause similar symptoms. But if you have one or more of these, or if things just do not feel right, go to see your GP.”

Source: Beating Bowel Cancer

How Get followers using free video promotion

How to get followers using free video promotion | Get followers using free video promotion

In the beginning, it was far simpler to be found on the web. You didn’t need to know much of hundreds of ranking factors to be discovered in an online search.

However, the time has changed. Now you have to be aware of Google’s core search algorithms like Panda, Penguin, Hummingbird to be found on the internet.

So to beat the huge competition, you have to make yourself stand out from the crowd and create a deep connection with your customers. You must follow the footsteps of the successful entrepreneurs and market yourself in a way that boosts customer engagement and helps convert sales.

To win in this venture, live videos have proven to be one of the great tools. It doesn’t matter if you are a cook, dancer, hairstyler or a fitness trainer, as long as you are willing to perform live about your work or service, people would not only watch your live videos and but also give you tips and reviews. It’s a great way to promote your business online for free.

So broadcast your live performance, start an online challenge or take help from the top video chatting websites and promote your show for free.

This article is dedicated to the business owner who thrives to use all the possible solutions to promote their business online for free.

How to perform live to promote your business online:

The popularity of live videos on social media is exploding. At least 8 billion people watch live videos every day! Nothing generates more traffic than live videos.

When you perform live, you can engage with your target audience in a low-cost way. Facebook says that users spend the triple amount of time on live videos than they do on pre-recorded videos.

1. Develop a strategy before you perform live on social media:

Make a thorough plan about what audience you want to attract, which platform you want to choose and would work for you the best and how often you want to perform live to promote your business.

Your video strategy should make sense for your brand and should be in harmony with your business goals. By performing live you can send a personalized message to your target audience and drag traffic to your website or your social media account.

2. Let your audience know when you will perform live:

The more audience you attract the more sales you can make. Let your customers know about your live videos. Create an event on the facebook page or tweet the time and date or go big by promoting with online ads, send your customers email, post a blog on your website or send event notices.

Send an invitation at least a week before the event, write a description to catch the viewers’ attention and inform them what they can gain by watching you perform live. Live videos can help you to connect with the audience. So don’t just talk about your business, ask them questions about your product or service and encourage them to give you their review of your business in the comment section.

Start an online challenge to promote your business:

Are you a dancer? Or a cook or a creative business owner? Then starting an online challenge is just the catalyst you need to bring up thousands of sign-ups and build your email list. Ask your viewers to send you the videos and post the best videos on your page.

Challenges like fitness challenge, meditation challenge or prank your best friend challenge becomes viral easily. So keep digging through social media to select the best ones for you. If you are a basketball coach then challenge your audience to make 100 shots a day.

1. Challenge topic for starting an online challenge:

When you are planning to start an online challenge, consider a topic that might help to sell your existing product or service. Your audience will get great free tips and tricks from you for the challenge, so don’t feel shy to promote.

Create a name that describes the challenge properly. Like 30-day abs challenge or 50-day list building challenge. A catchy name will help your online challenge to go viral. Use hashtags so your viewers can follow it and watch other people’s videos and feel included to participate in the challenge.

2. Some tips for starting an online challenge:

If you are starting an online challenge that might last 30 days, then make sure you have enough support from your team to sustain the month-long challenge and also keep the participants engaged.

Start with simple challenge and then move to more advanced ones. Your challenge should make people feel excited to take on, not something that makes them feel like they are broken or way behind.

How to use top video chatting websites to promote your business:

According to Will Bunker, CEO and founder of vChatter, video chat will bring back the human element to online communication. With the help of video chatting websites, you can get personal with your clients or customers easily.

Today, with the major breakthrough in technology and low pricing service, video chatting websites’ popularity has skyrocketed. Cool gadgets have made video chatting websites better-suited for business-to-customers correspondence.

1. Get more personal by using video chatting websites:

Video chat helps you to have a real chat with your customers. Your audio and visual signals will make your online communication with your consumers more responsive. Video chat contents are more unscripted, unpredictable and feel more authentic to your clients. All these multisensory elements give your customer a more personal feel than just any other online chats.

2. You can easily motivate your consumer with video chatting websites:

A live conversation with someone has always proven to inspire people. You can create a deep connection with your customer by having a live and multisensory conversation. When your customer feels more connected to you, they become more connected to your brand as well. While having a conversation you can share screen, links or files as well. Today video chats have become more accessible, affordable and can help to engage with your clients more easily.

No online marketing technique can help you to get instant sales or huge traffic. It takes time. And if you are passionate and driven about your business you sure succeed. Just keep adding value and you will build up a loyal following and win popularity in your industry over time.

Google and Facebook accused of breaking GDPR laws

Web giant logos
Image caption Four web giants are accused of breaking the law

Complaints have been filed against Facebook, Google, Instagram and WhatsApp within hours of the new GDPR data protection law taking effect.

The companies are accused of forcing users to consent to targeted advertising to use the services.

Privacy group noyb.eu led by activist Max Schrems said people were not being given a “free choice”.

If the complaints are upheld, the websites may be forced to change how they operate, and they could be fined.

What’s the issue?

The General Data Protection Regulation (GDPR) is a new EU law that changes how personal data can be collected and used. Even companies based outside the EU must follow the new rules if offering their services in the EU.

In its four complaints, noyb.eu argues that the named companies are in breach of GDPR because they have adopted a “take it or leave it approach”.

Media playback is unsupported on your device

Media captionWATCH: What is GDPR?

The activist group says customers must agree to having their data collected, shared and used for targeted advertising, or delete their accounts.

This, the organisation suggests, falls foul of the new rules because forcing people to accept wide-ranging data collection in exchange for using a service is prohibited under GDPR.

“The GDPR explicitly allows any data processing that is strictly necessary for the service – but using the data additionally for advertisement or to sell it on needs the users’ free opt-in consent,” said noyb.eu in a statement.

“GDPR is very pragmatic on this point: whatever is really necessary for an app is legal without consent, the rest needs a free ‘yes’ or ‘no’ option.”

Privacy advocate Max Schrems said: “Many users do not know yet that this annoying way of pushing people to consent is actually forbidden under GDPR in most cases.”

Image copyright Reuters
Image caption Lawyer Max Schrems is a privacy advocate

The complaints were filed by four EU citizens with local regulators in Austria, Belgium, France and Germany.

Analysts and regulators had expected complaints to be filed shortly after the introduction of the law, as organisations and privacy advocates argue over how the law should be interpreted.

‘Huge fines’

Some companies based outside the EU have temporarily blocked their services across Europe to avoid falling foul of the new legislation.

However, others such as Twitter have introduced granular controls that let people opt out of targeted advertising.

Companies that fall foul of GDPR can be – in extreme cases – fined more than £17m.

Facebook said in a statement that it had spent 18 months preparing to make sure it met the requirements of GDPR.

Google told the BBC: “We build privacy and security into our products from the very earliest stages and are committed to complying with the EU General Data Protection Regulation.”

WhatsApp has not yet responded to the BBC’s request for comment.

Netflix eclipses Disney in market milestone

Netflix CEO Reed Hastings gives a keynote address, January 6, 2016 at the CES 2016 Consumer Electronics Show in Las Vegas, Nevada.Image copyright AFP/Getty
Image caption Netflix boss Reed Hastings speaks in January at the Consumer Electronics Show in Las Vegas.

Netflix formally claimed the title of most valuable media company in the world on Thursday, at least for a bit.

Shares in the online streaming giant rose more than 2% in mid-afternoon trading, pushing the firm’s market value to more than $153bn (£114bn).

The ascent briefly eclipsed rival Walt Disney, which has been shaken by Netflix’s success at luring US households from cable TV.

Netflix shares subsequently fell back, closing the day up 1.3%

Netflix, founded in 1997, debuted on the stock market in 2002 as a DVD rental service with less than one million subscribers.

Today, it boasts 125 million streaming memberships in more than 190 countries, with people tuning in for more than 140 million hours each day.

Its share price has more than doubled in the past 12 months, as the firm announced it was investing billions in original shows and movies, including a production deal with Barack and Michelle Obama.

It is also branching out into new partnerships for distribution, including with the UK’s Sky.

At the end of trading on Thursday, the firm’s shares were worth about $350, giving the company a market capitalisation of about $151.8bn.

Thursday’s gains marked the first time its value has overtaken Disney’s. Netflix’s share price is up about 80% since the start of 2018.

Industry landscape

The inroads made by sites such as YouTube, Amazon and Netflix – which launched its streaming service in 2007 – are forcing traditional firms to act, spurring a slew of mergers and other deals.

Disney last year said it would stop licensing certain titles to Netflix and launch its own online subscription options. It also struck a deal to buy much of 21st Century Fox in an effort to broaden its content and strengthen those offerings.

Comcast, already a media behemoth that owns NBCUniversal, has also said it is considering a bid for the Fox assets.

The potential bidding war has cast a shadow over share prices at the two companies.

Disney and Comcast shares both slipped about 0.8% on Thursday, pushing their market values to about $152bn and $143bn respectively.

Nice ELU WE CARE FOUNDATION


Imagine having an industry powerhoused entertainment management company that has its origin foundation through a non-profit organization. The “ELU WE CARE FOUNDATION” is in position to not only change the life of some artists by assisting to position their careers for the next level in the industry, but is also structured to establish them with proper teachings of business ethics hand on. Felicia Lucas is the Co-CEO of this phenomenal foundation carrying out the missions of her deceased son Eric “ELU” Lucas by not only allowing his music to be heard by all globally, but also allows his legacy to make a difference to deserving artists striving to reach the same goals.

Her business partner and Co-CEO is Darren Foster aka “Billy Bad Axx” out of Atlanta, Georgia who also assists her on this mission.

Raised in Charlotte, N.C, ELU had accomplished a lot such as opening up for acts like Young L.A, Paris Bennett, Gypsy Stokes, Tone Loc and WU-TANG CLAN.

Ms. Lucas is beyond devoted to not only making “Elu’s” dreams to come true, but to also take the positive energy and direction that he once displayed and allow others to follow such great guidance.

The management company is looking to bring hard-driven, ambitious and very talented artists to its circle and create the most unique music to airwaves worldwide. As for the foundation, expect numerous people from all over to participate in not only giving back, but giving chances. Ms. Lucas has devoted hundreds if not thousands of hours facilitating her commitments to advance change in urban communities and as her foundation finds foundation to work with, we will see lives change and an array of trending music. Stay tuned!

Contact: Felicia Lucas
1-704-607-0644

Foundation Website:
Eluwecare.org

Twitter
@pecantantoo

Instagram: pecantantoo

FB
https://www.facebook.com/felicia.lucas.90

felicialucas@msn.com
felicia.lucas@eluwecare.org

Steam store school-shooting game ‘appalling’

A cartoon woman is hit with a gun in a video gameImage copyright Steam

A “school-shooting simulator” video game has been described as “appalling” by an anti-gun violence charity.

According to its listing on the Steam video game store, the software lets players “slaughter as many civilians as possible” in a school environment.

Charity Infer Trust called on Valve – the company behind the Steam games store – to take the title down before it goes on sale, on 6 June.

Valve has not responded to the BBC’s request for comment.

The game has been posted on the Steam store by an independent developer previously accused of selling “asset-flipped” games.

Asset-flipping is taking third-party game engines and graphics and repackaging them for sale with minimal alteration or development.

Image copyright Steam
Image caption The game lets players take the role of police officer or school shooter

The school-shooting game is described as “realistic” and “impressive”. And the developer has suggested it will include 3D models of children to shoot at.

However, the creator also says: “Please do not take any of this seriously.

“This is only meant to be the simulation and nothing else.”

A spokeswoman for Infer Trust said: “It’s in very bad taste. There have been 22 school shootings in the US since the beginning of this year.

“It is horrendous. Why would anybody think it’s a good idea to market something violent like that, and be completely insensitive to the deaths of so many children?

“We’re appalled that the game is being marketed.”

Many gamers have complained that Steam moderators have removed games featuring nudity, but have allowed a school-shooting simulator to remain on the store.